ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Number three is my favorite: Invest in CX, and Brand Loyalty will pay you back.

2025 74

2025 Article Customer Service Sports 74

Beyond Philosophy

MAY 8, 2017

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality. It can take years to build a brand, but just one wrong tweet to shatter that image.

Brands 141

Brands Customer Experience Advertising 2011 141

BirdEye

OCTOBER 11, 2024

Businesses today face a dual challenge: shrinking consumer demand due to economic uncertainty and rising competition as brands battle harder for every dollar. In other words, brands need more than quality products and services to stand out—they must deliver exceptional customer experiences. But there’s a solution.

Insights 52

Insights Social Media Metrics Demo 52

Alida

SEPTEMBER 30, 2016

From emerging upstarts to established conglomerates, brands of all sizes now recognize that getting closer to customers is key to long-term business success. In our customer-led world, the various types of online communities have become an indispensable tool to harness customer feedback and insight. TWEET THIS STAT ).

ROI 254

ROI 2016 E-support Sports 254

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104

Brands Marketing Sports Social Media 104

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Sports 69

Sports Multi-Channel 2012 Download 69

Experience Investigators by 360Connext

JULY 6, 2021

But customer experience is a team sport, so great cross-functional teams also understand how important it is to communicate ongoing success and support the processes and systems required to deliver to the customer throughout their journey. Ideally, the CX Team will review critical CX measurements and insights on a regular basis.

Document 358

Document Net Promoter Score Government Leadership 358

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. In essence, Nike has built a community where fans feel valued and rewarded for being part of the brand. The brand has mastered the art of making online shopping feel personal and tailored.

NPS 52

NPS Loyalty Loyalty Programs Sports 52

Optimove

DECEMBER 18, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Guide to Advanced Customer Segmentation Download Now >> 1.

Sports 64

Sports Loyalty Programs Omnichannel ROI 64

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Customer Bliss

APRIL 23, 2021

When we were speaking on change and its challenges, Joseph shared some insights from his conversations with leaders in a variety of industries during the pandemic: Change is gonna happen whether you’re going to be in charge of it or you’re going to be waiting for it or you’re going to be resisting it.

Customer Experience 273

Customer Experience Books Consulting Sports 273

Thematic

FEBRUARY 9, 2025

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”   Maya Angelou’s famous quote perfectly captures why businesses must understand customer emotions—because feelings drive loyalty, spending, and brand reputation.

Sports 62

Sports Feedback Call Center Brands 62

ClearAction

MARCH 22, 2024

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. We all learn from each other in CX is one way CX is a team sport. Two very different CX is a Team Sport analogies may be surprising to you.

Sports 62

Sports Chief Customer Officer 2024 Customer Centricity 62

Optimove

OCTOBER 29, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more AI-Powered Personalization: How Opti-X Redefines Customer Experience Artificial intelligence (AI) has undergone groundbreaking development and achievements in recent years, revolutionizing how we engage with the world.

Download 52

Download Sports Events Customer Journey 52

InMoment XI

JUNE 13, 2024

However, extracting meaningful insights from this unstructured data can be challenging. Text mining, also known as text data mining, is the process of analyzing unstructured text data to extract meaningful patterns and insights. This is where text mining comes into play. What is Text Mining? Get the Report Why is Text Mining Important?

Social Media 195

Social Media Document Contact Center Insights 195

CSM Magazine

NOVEMBER 6, 2024

Many brands now offer low-cost franchise opportunities for veterans , making it easier for them to enter the business world without a heavy upfront investment. This approach allows them to build a business that benefits from both brand recognition and personal connections. Customers want to know what to expect each time they visit.

Customer Service 52

Customer Service Loyalty Programs Loyalty Feedback 52

Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Attendees learned how to turn customer insights into high-impact, shareable content.

Connections 52

Connections Marketing 2025 Rewards Programs 52

Retently

AUGUST 9, 2018

Because it’s one of the best ways to increase customer satisfaction and trust in your brand. You can collect that insight, cross-check it with the existing research, and use the results to improve your brand and make it more appealing to your audience. Obviously, they’ll have a great experience with your brand.

Feedback 87

Feedback Insights CEM Net Promoter Score 87

Thematic

FEBRUARY 9, 2025

” We even gave you PwC's findings that 32% of customers would stop doing business with a brand they love after just one bad experience. Take note that while NPS ( Net Promoter Score ) measures how likely customers are to recommend a brand, sentiment analysis helps explain why.

NPS 62

NPS Sports Net Promoter Score Hotels 62

ClearAction

FEBRUARY 13, 2023

Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. This is how both luxury and discount brands can have raving fans.

Sports 71

Sports Customer Experience Competitive Advantage Entertainment 71

Oracle

JANUARY 17, 2019

It moves beyond just one transaction from start to finish, and instead is the overall perception consumers develop after an encounter — of any kind — with your brand. CX is a connected, holistic approach to engaging consumers and meeting — or better yet, exceeding — the conscious or unconscious expectations they develop about your brand.

Customer Experience 111

Customer Experience Sports Touchpoint Hotels 111

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. For example, use targeted promotions to entice casino players into Boxing Day sports betting or tempt sports bettors with festive-themed slot games.

Sports 52

Sports Multi-Channel Download Loyalty 52

Happy or Not

NOVEMBER 13, 2024

These examples of good customer service demonstrate how continuous customer feedback collection and actionable insights enable companies to address customer concerns, turn upset customers into satisfied ones, and improve customer satisfaction across different touchpoints. Read the full case study here 2.

Customer Service 36

Customer Service Hospitality Customer Centricity Sports 36

BlueOcean

DECEMBER 13, 2022

In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. Furthermore, a McKinsey report revealed that brands with top-performing loyalty programs earn a 15 to 25 percent bump in revenue thanks to their loyal customers, who are either buying more or buying more often (or both).

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Optimove

JULY 13, 2020

There is one thing that all online sports bettors have in common; the desire to win. Cause winning in sports betting almost always carries and added emotional aspect. Now that sports are almost back in full swing, after long months of lockdown due to the pandemic, it’s time to get your game on.

Sports 64

Sports Download Definition Presentation 64

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Sports Social Media 82

Beyond Philosophy

JUNE 4, 2015

DICK’S Sporting Goods use technology to their advantage. the sporting goods retailer gives all their in-store employees a mobile device they use to help Customers order online or take them to an interactive kiosk to find a product and order it. According to an article on Inc.,

E Commerce 141

E Commerce Sports Retail Omnichannel 141

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 76

Brands Sports 2017 2016 76

ClearAction

JUNE 8, 2015

In sports, a great deal of thought goes into creating winning teams. Choosing the right players, getting everyone on the same page, practicing hand-offs and executing a clever playbook are how winning sports teams are created. Such a loose confederation would never fly in sports! Creating World-Class Customer Experience Teams.

Customer Experience 94

Customer Experience Sports Chief Customer Officer Customer Centricity 94

Customers That Stick

NOVEMBER 13, 2014

book, movie, sporting event, relationship, travel). It depends on the industry and brand. New channels have been introduced; big data allows for deeper customer insights, all of which is being used to allow for a better customer experience. They depended on me to do a job! I feel customer service has improved.

Customer Experience 137

Customer Experience Contact Center Sports Social Media 137

ProProfs Chat

NOVEMBER 19, 2021

At some point in time, we all have answered a poll – Whether it was a question about our ideal election candidate or our favorite beverage brand. To what extent do you agree or disagree with the statement: I found value in using the products from [brand name] ? Have you ever purchased a product/service from [brand name]?

Engagement 98

Engagement Sports Net Promoter Score Webinar 98

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization.

Financial 144

Financial White Paper Books Airlines 144

CSM Magazine

NOVEMBER 15, 2024

Think of a slogan as a brand’s calling card – a chance to showcase its unique voice, impress customers, and establish a connection that’ll last long after the first impression fades. The Importance of Customer Service Slogans Customer service slogans play a pivotal role in shaping a brand’s identity.

Customer Service 52

Customer Service Social Media Culture Innovation 52

BirdEye

APRIL 25, 2023

If so, we’ve got you covered with over 20 ideas on how to promote your business locally and make your brand the talk of the town. Sponsor charities or local sports teams 19. Keep in mind that your website is your digital storefront and should align with your brand and messaging. Invest in traditional advertising 14.

Seminar 98

Seminar Social Media Advertising Workshop 98

NetBase

JUNE 5, 2020

Brand advertising budgets continuing to shift towards online and social media. AT&T, HBO Max, Peacock, Hulu and Quibi offer ways for brands to reach more consumers. 52% of all online brand discovery still happens in public social feeds. Sports are for spectators, and with no live audience, creativity became the new sport.

Innovation 73

Innovation Brands Social Media Advertising 73

Alida

DECEMBER 14, 2017

In a recent webinar , Darrell Beneker, director of consumer insights at Aurora Health Care, shared how the company uses ongoing insight to inform customer experience (CX) initiatives that create a seamless end-to-end patient journey. Get insight, STAT . Patient insight should be prescriptive .

E-support 100

E-support Sports Webinar Healthcare 100