Optimove

MAY 27, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: It has never been more difficult for brands to engage with customers in a way that ensures relevance, secures conversion, drives loyalty, and maximizes lifetime value.

Sports 52

Sports Events Download Insights 52

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Alida

AUGUST 12, 2016

Brands of all sizes around the globe are trying to engage Millennials and understand what motivates them and drives their attitudes and behaviors. What are the consumer insight best practices when trying to engage millennials? How can marketers create a more authentic brand ? Here‰’s what you need to know: Who are millennials?

Customer Insights 189

Customer Insights Insights Engagement Marketing 189

Beyond Philosophy

OCTOBER 26, 2023

She’s always believed in a strong brand, but how can she plan what people take away from her brand? Since we discussed this on a recent podcast, and I thought many of you might have the same problem, I thought I would also share our insight on this topic here. She thinks of brands appropriately, and not everyone does.

Brand Values 88

Brand Values Brands Social Media Sports 88

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

Measurement 62

Measurement Brands Social Media Net Promoter Score 62

Optimove

APRIL 2, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players.

2024 59

2024 2022 Insights Events 59

Beyond Philosophy

MAY 8, 2017

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality. It can take years to build a brand, but just one wrong tweet to shatter that image.

Brands 141

Brands Customer Experience Advertising 2011 141

Optimove

FEBRUARY 1, 2024

Shah will also discuss strategic opportunities to expand and enhance your brand’s overall success. Gilbery will focus on how to leverage the potential of CRM Marketing and Real-Time Sports Data to increase engagement, forge even stronger one-to-one relationships with your players, and optimize the overall gaming experience.

2024 69

2024 Sports Download Events 69

Maru Group

JUNE 18, 2020

Sports – like most industries – is changing. UK fans aren’t as connected with sports, especially football, as they were four months ago. The break in the season and the on-going impact of social distancing measures appears to be having a negative influence on our sporting consumption. Sport is a social game.

Sports 52

Sports Connections 2013 2018 52

Retently

AUGUST 9, 2018

Because it’s one of the best ways to increase customer satisfaction and trust in your brand. You can collect that insight, cross-check it with the existing research, and use the results to improve your brand and make it more appealing to your audience. Obviously, they’ll have a great experience with your brand.

Feedback 111

Feedback Insights CEM Net Promoter Score 111

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52

Sports Innovation Events Social Media 52

Alida

JANUARY 26, 2017

With a brand new stadium, however, comes higher ticket prices—and even higher fan expectations. AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur.

Sports 174

Sports Entertainment Webinar Guest Experience 174

Eptica

APRIL 11, 2018

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Essentially, brands are getting a partial view that is internally focused, rather than customer-led. a bat is both a flying mammal and something you play sports with) by looking at the wider context.

Net Promoter Score 50

Net Promoter Score Customer Insights Insights Brands 50

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Entertainment Connections 98

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports 2020 Entertainment Events 52

Beyond Philosophy

MAY 2, 2024

I would also include my loyalty to my Luton Town Football Club sports team. People are very loyal to their sports clubs, and I am no different. It’s rare for people to change allegiances to sports franchises once they’re held, even if you move to another place that has a different sports team.

Loyalty 78

Loyalty Sports Travel Financial 78

CSM Magazine

JUNE 7, 2023

The MSG+ streaming platform will give sports fans access to MSG Networks’ exclusive coverage of their favorite teams wherever they are and on their favorite devices ranging from mobile and tablet to connected TVs. MSG Networks is part of the Sphere Entertainment Co. NYSE:SPHR).

Sports 52

Sports Entertainment Multi-Channel Social Media 52

Optimove

SEPTEMBER 28, 2022

Cultivating a winning brand/consumer relationship means creating a unified customer experience across both the digital and the physical, creating magical micro-moments that customers love. Make your brand memorable! Bottom line? And one of the optimum ways to do this? Bridging the Gap between your Digital and Physical Real Estate.

Retail 52

Retail Brands Marketing Sports 52

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 76

Brands Sports 2017 2016 76

CSM Magazine

AUGUST 4, 2021

Inge De Bleecker, Vice President of CX at Applause reveals three ways brands can provide seamless and unforgettable user experiences across all platforms and devices. In particular, there are three best practices media brands should look to in order to deliver seamless and enjoyable experiences to captivated viewers across the globe.

Brands 52

Brands Entertainment Sports Multi-Channel 52

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

2024 52

2024 Marketing Sports Multi-Channel 52

NetBase

JUNE 5, 2020

Brand advertising budgets continuing to shift towards online and social media. AT&T, HBO Max, Peacock, Hulu and Quibi offer ways for brands to reach more consumers. 52% of all online brand discovery still happens in public social feeds. Sports are for spectators, and with no live audience, creativity became the new sport.

Innovation 73

Innovation Brands Social Media Advertising 73

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Sports Social Media 82

BirdEye

APRIL 25, 2023

If so, we’ve got you covered with over 20 ideas on how to promote your business locally and make your brand the talk of the town. Sponsor charities or local sports teams 19. Keep in mind that your website is your digital storefront and should align with your brand and messaging. Invest in traditional advertising 14.

Seminar 98

Seminar Social Media Advertising Workshop 98

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. When applied to branding and marketing, identity theory has the power to transcend traditional marketing techniques and the way we think about “brands.” And so, let’s celebrate life and who you are through sport. Americus Reed II.

Brands 52

Brands Marketing Sports Net Promoter Score 52

BlueOcean

DECEMBER 13, 2022

In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. Furthermore, a McKinsey report revealed that brands with top-performing loyalty programs earn a 15 to 25 percent bump in revenue thanks to their loyal customers, who are either buying more or buying more often (or both).

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

C Space

NOVEMBER 12, 2018

The physical brand. Our physical experience with a brand is the brand. As a marketing professor at NYU Stern, he has a lot of insight into the future of brands — especially when it relates to the companies currently ruling our world: Google, Amazon, Facebook, and Apple. In our digital world, physical is disruptive.

Brands 45

Brands Sports Retail Advertising 45

Retently

APRIL 5, 2024

Understanding Retail Customer Experience Customer experience in retail refers to the perception and sentiment of shoppers toward a brand throughout their journey – from the first point of contact to post-purchase interactions. Innovative retailers are leveraging technology to enhance the in-store experience and boost brand awareness.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

C Space

SEPTEMBER 21, 2020

The Brand Move Roundup – September 18, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. We created a monster.” Mouret was an early adopter of online retail.

2020 40

2020 Brands Sports Fashion 40

Optimove

JANUARY 8, 2024

It empowers the operator to address players with highly relevant content based on their engagement history with your brand.  Separately, according to the Optimove 2023-2024 Report on NFL Wagering , NFL bettors find personalized messages from their sports betting sites valuable, with 65% perceiving the messages as personalized.

2024 69

2024 2023 Sports Download 69

ProProfs Chat

NOVEMBER 19, 2021

At some point in time, we all have answered a poll – Whether it was a question about our ideal election candidate or our favorite beverage brand. To what extent do you agree or disagree with the statement: I found value in using the products from [brand name] ? Have you ever purchased a product/service from [brand name]?

Engagement 98

Engagement Sports Net Promoter Score Financial 98

SurveySparrow

JANUARY 6, 2023

A brand strategy is a business plan component that outlines how the company will sustain, function in the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they choose your company over competitors. Strategic branding allows you to stand out from the crowd and build consumer loyalty.

Brands 52

Brands Presentation Advertising Competitive Advantage 52

Alida

SEPTEMBER 30, 2016

From emerging upstarts to established conglomerates, brands of all sizes now recognize that getting closer to customers is key to long-term business success. In our customer-led world, the various types of online communities have become an indispensable tool to harness customer feedback and insight. TWEET THIS STAT ).

ROI 254

ROI 2016 E-support Sports 254

BirdEye

APRIL 13, 2023

With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness. They prove to be an effective solution to build brand awareness, drive traffic, generate leads, and increase sales through targeted and measurable campaigns on social media.

Social Media 98

Social Media Advertising E Commerce Fashion 98

ProProfs Chat

APRIL 17, 2020

Businesses big and small are leveraging the power of holding live events to maximize brand value, drive revenue, and improve customer experience. Be it a small gathering, conference, sports event, fundraisers, trade shows, capturing the valuable feedback has become essential for businesses, associations, or even non-profit organizations.

Events 83

Events Insights Seminar NPS 83

C Space

JULY 6, 2020

The Brand Move Roundup – July 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. That was just 1.2%

2020 52

2020 Brands Sports Hospitality 52

ShepHyken

MAY 23, 2022

(CustomerThink) Your growth at every level — financially, reputationally, professionally, and personally — is superior when customer, employee, and partner experience are managed as a team sport. This article has some excellent insights and ideas on how to handle complaints, the different types of complaints, and more.

Article 65

Article 2022 Customer Service Sports 65