Alida

SEPTEMBER 30, 2016

From emerging upstarts to established conglomerates, brands of all sizes now recognize that getting closer to customers is key to long-term business success. Online communities have measurable, proven ROI. Fifty-four percent of marketers launched a branded community because customers frequently gave product feedback and ideas.

ROI 254

ROI 2016 E-support Sports 254

Beyond Philosophy

NOVEMBER 7, 2016

Dunkin’ Donuts, Honda, and McDonald’s are all gigantic brands with huge reputations. They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Associating your brand with these powerful feelings creates emotional engagement with your brand, too.

Sports 167

Sports Rewards Programs Transportation Books 167

Beyond Philosophy

JANUARY 25, 2024

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. Analogies are a great way of communicating.

Sports 78

Sports Customer Experience Customer Centricity Sales 78

Retently

MARCH 29, 2023

In his blog post, he wrote: “So, in short, the master plan is: Build a sport car Use that money to build an affordable car Use that money to build an even more affordable car While doing above, also provide zero emission electric power generation options” The company had a vision and a long-term goal from the start.

Net Promoter Score 195

Net Promoter Score NPS Automotive Customer Satisfaction 195

Thematic

FEBRUARY 9, 2025

” We even gave you PwC's findings that 32% of customers would stop doing business with a brand they love after just one bad experience. Take note that while NPS ( Net Promoter Score ) measures how likely customers are to recommend a brand, sentiment analysis helps explain why.

NPS 62

NPS Sports Net Promoter Score Hotels 62

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

Measurement 64

Measurement Brands Social Media Net Promoter Score 64

InMoment XI

SEPTEMBER 25, 2024

Sentiment Analysis : Businesses use NLP to analyze customer feedback, reviews, and social media conversations to determine customer sentiment toward their products, services, or brands. They turned to InMoment for a powerful NLP platform that could analyze and decode the jargon-filled language of professional sports.

Insights 195

Insights Social Media Net Promoter Score Events 195

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Entertainment Contact Center 2019 51

CloudCherry

JULY 5, 2019

I played the sport for 12 years and found that I love to coach just as much as I love to play. In sports, you never reach perfection. The same goes for experiences your customers have with your brand. I have been coaching high school lacrosse for 4 years now. I love the game of lacrosse and all that it can teach young athletes.

Sports 150

Sports Measurement Article Feedback 150

Optimove

MARCH 20, 2025

By tapping into human desires for achievement and recognition, brands can create highly engaging experiences that drive loyalty, increase conversions, and build emotional connections with customers. This session explored how to turn passive browsing into active engagement with predictive content recommendations.

Connections 52

Connections Marketing 2025 Rewards Programs 52

Happy or Not

NOVEMBER 13, 2024

JACK & JONES built a strong foundation for brand loyalty by delivering great customer service. XXL Sports & Outdoor: achieving 94% satisfaction during peak season XXL Sports & Outdoor, a leader in sports retail, set out to improve customer experience during busy shopping seasons.

Customer Service 36

Customer Service Hospitality Customer Centricity Sports 36

ProProfs Chat

NOVEMBER 19, 2021

At some point in time, we all have answered a poll – Whether it was a question about our ideal election candidate or our favorite beverage brand. To what extent do you agree or disagree with the statement: I found value in using the products from [brand name] ? Examples of Likert Scale questions: – To measure Frequency.

Engagement 98

Engagement Sports Net Promoter Score Webinar 98

Kayako

MARCH 21, 2022

There are measurable steps companies can take to improve customer service. Investments in customer service can boost brand loyalty and revenue growth. One study found that the brands that provide the best customer experiences achieved 17% compound growth between 2010 and 2015. Sports affiliations are one example.

Customer Service 118

Customer Service Social Media 2010 Competitive Advantage 118

NetBase

APRIL 28, 2020

ESports is an explosive industry and many top brands are paying attention. With live sports cancelled for the foreseeable future, many sports fanatics have turned to these platforms to get their competitive fix. This makes sense, of course, as we’re in the midst of widespread stay-at-home measures. eSports Evolution.

Brands 67

Brands Sports Social Media Banking 67

InMoment XI

JUNE 13, 2024

Whether it’s enhancing customer experience, identifying market trends, or detecting fraud, having well-defined objectives will guide your project and measure success. This is particularly useful for brands to monitor their reputation online. It helps in organizing and summarizing large collections of textual information.

Social Media 195

Social Media Document Contact Center Insights 195

NetBase

JUNE 5, 2020

Brand advertising budgets continuing to shift towards online and social media. AT&T, HBO Max, Peacock, Hulu and Quibi offer ways for brands to reach more consumers. 52% of all online brand discovery still happens in public social feeds. Sports are for spectators, and with no live audience, creativity became the new sport.

Innovation 73

Innovation Brands Social Media Advertising 73

BirdEye

AUGUST 3, 2022

A recent study from McKinsey & Company found that 71% of shoppers expect personalized communication from brands. Direct marketing is an incredibly effective and widely-used strategy because it’s both easy to customize and easy to measure. Tailoring offers can turn casual customers into brand loyalists.

Connections 98

Connections Marketing Social Media Advertising 98

Optimove

JUNE 1, 2020

Champion sports betting operators know that every game counts, and your CRM strategies should already be put in place to kick off a successful season. For example, one sports betting brand scheduled a campaign for five days after the first deposit was made by players. Great opportunities come to those who are ready to win.

Sports 98

Sports Download Loyalty Measurement 98

BirdEye

JANUARY 24, 2025

Implement these advanced marketing strategies for different hotel types Build a social media crisis management plan for your hotel’s brand 4 common mistakes to avoid while doing social media marketing for hotels How to measure success in hotel social media marketing?

Social Media 52

Social Media Hotels Marketing Travel 52

Kustomer

OCTOBER 19, 2021

What creates truly “stand out” brands is an exceptional experience, where customer effort is low, and surprise and delight are high. A consistent experience no matter how or where they interact with a brand. Want to learn more about why CX is a team sport? And our customers won’t be happy without a good customer experience.

Sports 81

Sports Customer Centricity Download Measurement 81

BirdEye

OCTOBER 11, 2024

Businesses today face a dual challenge: shrinking consumer demand due to economic uncertainty and rising competition as brands battle harder for every dollar. In other words, brands need more than quality products and services to stand out—they must deliver exceptional customer experiences.

Insights 52

Insights Social Media Metrics Demo 52

CSM Magazine

FEBRUARY 13, 2024

In the rapidly evolving world of online gambling, Mostbet stands out as a premier sports betting app, offering an extensive array of betting options to enthusiasts around the globe. With its commitment to delivering a seamless and immersive betting journey, Mostbet is redefining what it means to engage with sports betting in the digital age.

Sports 52

Sports User Experience Events Innovation 52

Kustomer

APRIL 25, 2022

The customer experience involves not only direct interactions initiated by the customer, but also indirect interactions that take place without obvious input from the brand, such as referrals, social media and ads, that add up to a customer’s overall perception of a brand. Benefits of a CX strategy. Adjusting KPIs.

E Commerce 89

E Commerce E-support Net Promoter Score Sports 89

BirdEye

APRIL 25, 2023

If so, we’ve got you covered with over 20 ideas on how to promote your business locally and make your brand the talk of the town. Sponsor charities or local sports teams 19. Keep in mind that your website is your digital storefront and should align with your brand and messaging. Invest in traditional advertising 14.

Seminar 98

Seminar Social Media Advertising Workshop 98

Eptica

AUGUST 11, 2015

Similarly, Steve Peters , a high profile sports psychiatrist and author of The Chimp Paradox , has identified the importance of managing emotional parts of the human ego to support performance in everyday life as well as sport. Customer service is no different.

Customer Engagement 88

Customer Engagement Engagement Social Media Sports 88

Michelli Experience

JANUARY 17, 2017

And the running app Nike+ Run Club challenges sports enthusiasts to measure themselves against others.”. In other business settings, “story” often involves providing an emotionally engaging context for a branded customer experience and finding ways to have customers meld their personal story with your brand story.

Customer Experience 85

Customer Experience Banking Sports Consulting 85

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. When applied to branding and marketing, identity theory has the power to transcend traditional marketing techniques and the way we think about “brands.” And so, let’s celebrate life and who you are through sport. Americus Reed II.

Brands 52

Brands Marketing Sports Net Promoter Score 52

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52

Sports Innovation Events Social Media 52

CSM Magazine

NOVEMBER 15, 2024

Think of a slogan as a brand’s calling card – a chance to showcase its unique voice, impress customers, and establish a connection that’ll last long after the first impression fades. The Importance of Customer Service Slogans Customer service slogans play a pivotal role in shaping a brand’s identity.

Customer Service 52

Customer Service Social Media Culture Innovation 52

CSM Magazine

AUGUST 4, 2021

Inge De Bleecker, Vice President of CX at Applause reveals three ways brands can provide seamless and unforgettable user experiences across all platforms and devices. In particular, there are three best practices media brands should look to in order to deliver seamless and enjoyable experiences to captivated viewers across the globe.

Brands 52

Brands Entertainment Sports Multi-Channel 52

Maru Group

JUNE 18, 2020

Sports – like most industries – is changing. UK fans aren’t as connected with sports, especially football, as they were four months ago. The break in the season and the on-going impact of social distancing measures appears to be having a negative influence on our sporting consumption. Sport is a social game.

Sports 52

Sports Connections 2013 2018 52

BlueOcean

AUGUST 27, 2020

It communicates expectations on both sides and establishes measures of success, including all KPIs, metrics, and call volume forecasting. Real-life sneak peek: In December of 2019, Blue Ocean was awarded a significant piece of new business supporting members of a major sports association with a launch date set for March 2020.

Customer Care 156

Customer Care 2020 Contact Center Sports 156

Education Services Group

SEPTEMBER 20, 2021

Among the checklist of validations performed is measuring the height of the net in select and vulnerable locations. If these measurements are off—even by 1 centimeter—angles and judgment can easily become skewed, more balls will be hit directly into the net, and even serve percentages can plummet. Walk out on the court.

Customer Success 97

Customer Success Sports Measurement Customers 97

SuiteCX

JUNE 15, 2017

For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Self-selection bias; this is the big loyalty program measurement challenge. comparisons of sales, value or loyalty for members versus non-members do not necessarily measure program effectiveness.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Self-selection bias; this is the big loyalty program measurement challenge. comparisons of sales, value or loyalty for members versus non-members do not necessarily measure program effectiveness.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

BirdEye

MARCH 28, 2025

Ranking higher on the Google Local Map pack improves click-through rates, enhances brand recognition, drives higher foot traffic, and accelerates business growth. But heres the kicker: Without proper Google Maps SEO , even a nationally recognized brand can lose out to competitors dominating the local pack in specific regions.

2025 52

2025 Multi-Channel Social Media Demo 52