Beyond Philosophy

MAY 8, 2017

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality. It can take years to build a brand, but just one wrong tweet to shatter that image.

Brands 141

Brands Customer Experience Advertising 2011 141

Customer Bliss

MAY 23, 2018

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. What can be done to improve the “click to porch” experience (from order to delivery).

Sports 197

Sports Customer Experience E Commerce Travel 197

Experience Investigators by 360Connext

APRIL 27, 2021

Consider what customer-centric brands are doing to earn customer loyalty. Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Customer experience is a long game and a team sport. Don’t stop with just your industry. Stay in touch with trends and predictions.

Customer Experience 291

Customer Experience Customer Journey Mapping Culture Customer Journey 291

ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Number three is my favorite: Invest in CX, and Brand Loyalty will pay you back.

2025 73

2025 Article Customer Service Sports 73

Experience Investigators by 360Connext

MARCH 5, 2015

They wore crowns, had expressions, and even sported jewelry! Blog Customer Engagement Customer Experience customer service Featured brand promise communication feedback linkedin loyalty' We call this the Sea Monkey Syndrome. Remember what expectations you had when you saw the cartoons of happy (and royal!) They were boring.

Customer Service 274

Customer Service Sports Social Media Communication 274

ShepHyken

DECEMBER 24, 2024

Based on the experiences customers have with the best customer-focused brands, they continue to get smarter about CX and will demand more from you. If CX were a sport, what position would you play and why? EVERY interaction your customers experience. Five words are not easy!) What is your CX prediction in 2025? So be ready.

Customer Experience 90

Customer Experience 2025 Sports Workshop 90

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104

Brands Marketing Sports Social Media 104

GetFeedback

MAY 8, 2019

It’s what every company wants following a consumer’s experience with their brand. Surveys are also a way for a brand to keep its name in front of consumers’ eyes. Branding your survey is the smart thing to do. Branding your survey is the smart thing to do. Your brand has a logo, certain color palettes, etc.

Brands 170

Brands Social Media Sports Feedback 170

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Sports 69

Sports Multi-Channel 2012 Download 69

Beyond Philosophy

JANUARY 25, 2024

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. Analogies are a great way of communicating.

Sports 78

Sports Customer Experience Customer Centricity Sales 78

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. For many high-end companies, for instance, discounting prices will hurt both their revenue and their brand equity. How retailers are bucking the trend.

Retail 173

Retail E Commerce Sports Fashion 173

CSM Magazine

SEPTEMBER 26, 2024

Customer support has become a critical component in the highly competitive sports betting industry. As the market grows, platforms are increasingly looking for ways to differentiate themselves, and top brands are using exceptional customer service as a key strategy to build loyalty.

Sports 52

Sports Loyalty Multi-Channel Brands 52

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. In essence, Nike has built a community where fans feel valued and rewarded for being part of the brand. The brand has mastered the art of making online shopping feel personal and tailored.

NPS 52

NPS Loyalty Loyalty Programs Sports 52

PeopleMetrics

MARCH 27, 2025

When leveraged properly, these alerts can be the foundation for something much bigger: a brand ambassador program. At PeopleMetrics, our Brand Ambassador Awards go to frontline employees who rack up the most recognition alerts. Heres how it works. Then ask who it was and what they did. Some of our clients turn these into formal awards.

Sports 62

Sports Management Culture Customer Centricity 62

Beyond Philosophy

NOVEMBER 7, 2016

Dunkin’ Donuts, Honda, and McDonald’s are all gigantic brands with huge reputations. They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Associating your brand with these powerful feelings creates emotional engagement with your brand, too.

Sports 167

Sports Rewards Programs Transportation Books 167

ShepHyken

MARCH 19, 2025

For Customers: Dont turn your gift into a marketing promotion with logos branded all over the gift. Instead, consider giving employees a bonus day (or two) off or an experience, such as tickets to a sporting event or concert. However, not everyone does it right. So, for this article, Ill share a few ideas on what NOT to do.

Sports 79

Sports 2024 Workshop Customer Service Training 79

Alida

SEPTEMBER 30, 2016

From emerging upstarts to established conglomerates, brands of all sizes now recognize that getting closer to customers is key to long-term business success. Seventy-seven percent of companies believe that an online community significantly improves brand exposure, awareness and credibility. TWEET THIS STAT ). TWEET THIS STAT ).

ROI 254

ROI 2016 E-support Sports 254

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Social Media Travel Sports 99

InMoment XI

FEBRUARY 15, 2023

The Five Stages of the Continuous Improvement framework: Stage #1: Design Clearly design an experience strategy that aligns with overall company goals and brand promise, driving customer outcomes.

Sports 221

Sports Leadership Lifetime Customer ROI 221

Customer Bliss

APRIL 23, 2021

And so we saw, again, brands that were willing to know what was going on in the marketplace, they pivoted digital, which is necessary for functioning. You get to cut some choices here. But the change you didn’t get to choose. But they also realized there was a change in people’s appetite for wanting to be with each other.

Customer Experience 273

Customer Experience Books Consulting Sports 273

Optimove

DECEMBER 18, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more 9 Takeaways for LATAM Betting Operators Needless to say, iGaming and sports betting market in Latin America is booming.

Sports 64

Sports Loyalty Programs Omnichannel ROI 64

Experience Investigators by 360Connext

DECEMBER 8, 2020

Customer experience is a team sport. If it was based on ongoing customer feedback, did customers have a say in what improvements were made? If not, how can they be included in the future? Cross-functional leadership and support is needed to make these improvements.

Customer Experience 329

Customer Experience Net Promoter Score 2020 Leadership 329

ClearAction

FEBRUARY 13, 2023

Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. This is how both luxury and discount brands can have raving fans.

Sports 71

Sports Customer Experience Competitive Advantage Entertainment 71

Retently

MARCH 29, 2023

In his blog post, he wrote: “So, in short, the master plan is: Build a sport car Use that money to build an affordable car Use that money to build an even more affordable car While doing above, also provide zero emission electric power generation options” The company had a vision and a long-term goal from the start.

Net Promoter Score 195

Net Promoter Score NPS Automotive Customer Satisfaction 195

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Thematic

FEBRUARY 9, 2025

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”   Maya Angelou’s famous quote perfectly captures why businesses must understand customer emotions—because feelings drive loyalty, spending, and brand reputation.

Sports 62

Sports Feedback Call Center Brands 62

Thematic

FEBRUARY 9, 2025

” We even gave you PwC's findings that 32% of customers would stop doing business with a brand they love after just one bad experience. Take note that while NPS ( Net Promoter Score ) measures how likely customers are to recommend a brand, sentiment analysis helps explain why.

NPS 62

NPS Sports Net Promoter Score Hotels 62

CSM Magazine

FEBRUARY 19, 2024

The popularity of sports betting has risen dramatically over the last five years in the USA. Ever since the Professional and Amateur Sports Protection Act of 1992 was judicially overturned in 2018, every US state were handed the right to develop their own laws on sports betting and gambling. have legal sports betting operations.

Sports 52

Sports Customer Service Poor Customer Service 2018 52

Experience Investigators by 360Connext

JULY 6, 2021

But customer experience is a team sport, so great cross-functional teams also understand how important it is to communicate ongoing success and support the processes and systems required to deliver to the customer throughout their journey.

Document 358

Document Net Promoter Score Government Leadership 358

Optimove

OCTOBER 29, 2024

Opti-X, an Optimove personalization platform, harnesses the power of AI to help brands personalize smarter, faster, and more impactful than ever. Opti-X enables brands to deliver campaign messages at optimal moments, driving higher conversion rates. Opti-X’s AI handles timing, learning from each interaction to improve future messages.

Download 52

Download Sports Events Customer Journey 52

Customers That Stick

DECEMBER 18, 2014

book, movie, sporting event, relationship, travel). When your personal experience with a brand meets or exceeds your expectations you can recommend the brand’s products and services without reservation! Tell us how one outside influence impacted your customer service or customer experience thinking. Fill-In-The-Blank. >

Customer Experience 162

Customer Experience Travel Sports Social Media 162

CSM Magazine

NOVEMBER 6, 2024

Many brands now offer low-cost franchise opportunities for veterans , making it easier for them to enter the business world without a heavy upfront investment. This approach allows them to build a business that benefits from both brand recognition and personal connections. Customers want to know what to expect each time they visit.

Customer Service 52

Customer Service Loyalty Programs Loyalty Feedback 52

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Entertainment Connections 98

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Alida

JANUARY 5, 2018

” Brand management becomes holistic. Thinking about the bigger picture isn’t anything new for CMOs, but Forrester says looking at their brand holistically will be imperative in 2018. This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered.

2018 0

2018 Marketing Multi-Channel Tourism 0

Oracle

JULY 24, 2020

In-depth custom games based around a brand (advergames) can also be incorporated into a playable ad effort. Increasingly, real and digital environments are intertwined, whether they be through new technologies such as augmented reality , or the sponsorship of virtual worlds by real-world brands. esports = ‘real’ sports.

Marketing 106

Marketing Sports Advertising 2019 106

Beyond Philosophy

JUNE 4, 2015

DICK’S Sporting Goods use technology to their advantage. the sporting goods retailer gives all their in-store employees a mobile device they use to help Customers order online or take them to an interactive kiosk to find a product and order it. According to an article on Inc.,

E Commerce 141

E Commerce Sports Retail Omnichannel 141