Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives.

Connections 52

Connections Marketing 2025 Rewards Programs 52

CX Accelerator

DECEMBER 5, 2017

Consider this quote from Kevin Kruse- “Data is clear that friendship is more important than pay or benefits, and strongly correlates to productivity, safety, customer loyalty and profitability.” If you provide an environment where growth is a “team sport”, you are creating powerful bonds and breaking through the monotony.

Loyalty 140

Loyalty Customer Service Contact Center Sports 140

ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Number three is my favorite: Invest in CX, and Brand Loyalty will pay you back.

2025 75

2025 Article Customer Service Sports 75

Experience Investigators by 360Connext

APRIL 27, 2021

Consider what customer-centric brands are doing to earn customer loyalty. Every piece of customer communication is a chance to connect. Your customers will feel connected to your brand when Cheryl asks if there’s anything else she can do for them, not when “service@yourdomain” confirms order #IR-1496279-8.

Customer Experience 291

Customer Experience Customer Journey Mapping Culture Customer Journey 291

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. It’s up to CX leaders to clearly communicate about these connections for their organization.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Optimove

NOVEMBER 15, 2024

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting. For Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more U.S

Insights 52

Insights Sports Download Events 52

Experience Investigators by 360Connext

DECEMBER 8, 2020

When you can connect the dots to understand what CX efforts drive business results, you can work deliberately towards driving even better results, and do so with the buy-in of leaders who recognize the effect CX is having on their goals as well. . Customer experience is a team sport. If not, how can they be included in the future?

Customer Experience 329

Customer Experience Net Promoter Score 2020 Leadership 329

Beyond Philosophy

NOVEMBER 7, 2016

They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Each program targets specific team fans and celebrates that connection with a reward. Our 7th Imperative is: Realize that the only way to build customer loyalty is through customers’ memories.

Sports 167

Sports Rewards Programs Transportation Books 167

ShepHyken

MARCH 19, 2025

Instead, consider giving employees a bonus day (or two) off or an experience, such as tickets to a sporting event or concert. Everyone who knew him felt a connection. Connect with Shep on LinkedIn. Those are memorable. Id like to close by mentioning my friend John Ruhlin once more. He had many best friends.

Sports 82

Sports 2024 Workshop Customer Service Training 82

CSM Magazine

NOVEMBER 6, 2024

A franchise that prioritizes customer care earns loyalty, boosts its reputation, and encourages positive word-of-mouth. Good service builds customer loyalty, making people feel valued and understood. This approach allows them to build a business that benefits from both brand recognition and personal connections.

Customer Service 52

Customer Service Loyalty Programs Loyalty Feedback 52

Optimove

JUNE 24, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Keeping sports bettors engaged after their favorite team is eliminated helps maintain player loyalty and drive continuous interaction. Promote fantasy leagues and daily fantasy sports to provide year-round engagement opportunities.

Sports 69

Sports Engagement 2024 Events 69

CSM Magazine

SEPTEMBER 26, 2024

Customer support has become a critical component in the highly competitive sports betting industry. As the market grows, platforms are increasingly looking for ways to differentiate themselves, and top brands are using exceptional customer service as a key strategy to build loyalty.

Sports 52

Sports Loyalty Multi-Channel Brands 52

Beyond Philosophy

JANUARY 25, 2024

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. Analogies are a great way of communicating.

Sports 78

Sports Customer Experience Customer Centricity Sales 78

Retently

MARCH 29, 2023

In his blog post, he wrote: “So, in short, the master plan is: Build a sport car Use that money to build an affordable car Use that money to build an even more affordable car While doing above, also provide zero emission electric power generation options” The company had a vision and a long-term goal from the start.

Net Promoter Score 195

Net Promoter Score NPS Automotive Customer Satisfaction 195

Happy or Not

FEBRUARY 2, 2023

But do you really know if your service and offering will create loyalty? Typically, trying to please everyone ends up pleasing no one, and the same can be said for building customer experiences and loyalty. By connecting customer feedback to your target audience’s demographic data. So how is this made possible? s ays Kenneth G.

Connections 73

Connections Feedback Apparel Sports 73

Oracle

JANUARY 17, 2019

CX is a connected, holistic approach to engaging consumers and meeting — or better yet, exceeding — the conscious or unconscious expectations they develop about your brand. Their conversation discussed fan loyalty and the emotional bond fans form with their favorite teams. Can your organization do the same?”

Customer Experience 111

Customer Experience Sports Touchpoint Hotels 111

Beyond Philosophy

APRIL 26, 2024

In this episode, Colin and Ryan tackle a listener’s question about the psychology of customer loyalty , delving into its emotional and relational aspects. Loyalty, they explain, goes beyond mere repetition of behavior; it is rooted in deep emotional attachment and often requires sacrifice.

ROI 88

ROI Loyalty Sports Connections 88

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. Moreover, with an influx of new players, this post explores how its the perfect moment to build trust and foster loyalty to turn seasonal players into long-term customers.

Sports 52

Sports Multi-Channel Download Loyalty 52

Alida

AUGUST 12, 2016

Constant connection. Younger Millennials don‰’t remember what it‰’s like to not be connected to the web. More established companies like McDonald’s are also embracing transparency to better connect with younger consumers. Many Millennials are used to multi-tasking since they‰’re always connected and on the move.

Customer Insights 189

Customer Insights Insights Engagement Marketing 189

Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition. Cultural Context.

Sports 53

Sports Engagement Marketing Entertainment 53

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. Fan engagement is a wake-to-sleep business and requires better, and smarter, mobile, social, and digital-led environments to keep fans coming back to the stadium and being full-fledged members of the sports/team community.

Sports 50

Sports Technology Engagement 2001 50

Optimove

OCTOBER 29, 2024

How AI is Transforming CDPs Download Now>> A New Standard for Personalized Digital Experiences Creating deeply personalized digital experiences is crucial for building customer loyalty and maximizing engagement. This dynamic adaptation allows businesses to offer increasingly personalized experiences with no effort.

Download 52

Download Sports Events Customer Journey 52

InMoment XI

OCTOBER 4, 2024

As a result, businesses gain valuable insight into customer expectations, which guides strategy on boosting retention and loyalty. Here is how customer experience management helps make that possible for you: It enhances customer retention and loyalty. This strategy makes customers feel more connected and loyal to the brand.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Beyond Philosophy

MAY 2, 2024

Sonia Montella asked for a detailed explanation of customer loyalty and why we need it. I have a few things from a psychological perspective that make up loyalty. I always look at loyalty by thinking of who I am loyal to in my life. I would also include my loyalty to my Luton Town Football Club sports team.

Loyalty 78

Loyalty Sports Travel Financial 78

Beyond Philosophy

JUNE 4, 2015

Beyond simply selling a product or service, these ‘experiential brands’ connect with their customers. Also, how much influence do your employees have on customer value perceptions and loyalty behavior through their day-to-day interactions? These companies are also invariably quite disciplined and proactive.

Financial 144

Financial White Paper Books Airlines 144

Customers That Stick

NOVEMBER 13, 2014

book, movie, sporting event, relationship, travel). Furthermore, C level is taking an interest in customer service, as they see it as a way to reduce shrinkage and maintain customer loyalty. To connect with Sean Hawkins further, visit him at his blog. They depended on me to do a job! Photo Credit: Courtesy of Sean Hawkins.

Customer Experience 137

Customer Experience Contact Center Sports Social Media 137

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. Its loyalty-building aspects don’t end there, though. Think beyond discounts and cashback. Focus on convenience.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Influitive

APRIL 3, 2015

Organizations like it for obvious reasons: recurring revenue and long-term loyalty ! Connecting with them on an emotional level? This yearning for authentic connections is not limited to consumers. B2B companies have the ability to create a real connection. How are you welcoming them? And guess what? The reward?

B2B 63

B2B Loyalty Brands Sports 63

Alida

JANUARY 5, 2018

CMOs now have a mandate to improve the customer experience (CX), and a big part of this includes optimizing ad spend and reinvesting in high frequency, emotionally rich, connected experiences. For marketers looking to make an impact in 2018, a focus on customer preferences and establishing a real connection is essential.

2018 0

2018 Marketing Multi-Channel Advertising 0

ShepHyken

MAY 15, 2020

The Obstructed Sporting Event. My wife and I thought it would be fun to take our kids to a local sporting event. The sports franchise wasn’t listening on their social media channels but ultimately did listen when I contacted them directly. Be sure to connect with him on Twitter and LinkedIn.

Sports 110

Sports Contact Center Social Media Article 110

BirdEye

APRIL 25, 2023

Connect with influencers 9. Loyalty incentives programs 15. Sponsor charities or local sports teams 19. Connect with influencers Elevate your local business to a whole new level by connecting with influencers. Make sure to update your loyalty program often so it remains fresh and exciting for customers.

Seminar 98

Seminar Social Media Advertising Workshop 98

Michelli Experience

JANUARY 17, 2017

In his article Mark identifies three key ways that designers in the video and mobile gaming industry create “gamer engagement”, loyalty, and spend. And the running app Nike+ Run Club challenges sports enthusiasts to measure themselves against others.”. billion customers. Those 3 areas are: Promotion. First Impressions.

Customer Experience 85

Customer Experience Banking Sports Consulting 85

ijgolding

NOVEMBER 1, 2016

In fact, our ability to connect to Wi-Fi is possibly seen by some as even more important than water these days!! Order also includes BT Sport at no additional cost. 22nd August 2016 – Installation date – phone line and broadband disconnected. Agent confirms error, Openreach did not connect as requested. Mb/s download.

Customer Experience 95

Customer Experience 2016 Sports Airlines 95

Eptica

AUGUST 11, 2015

Similarly, Steve Peters , a high profile sports psychiatrist and author of The Chimp Paradox , has identified the importance of managing emotional parts of the human ego to support performance in everyday life as well as sport. Building an emotional connection with customers isn’t easy. Customer service is no different.

Customer Engagement 88

Customer Engagement Engagement Social Media Sports 88

CSM Magazine

NOVEMBER 15, 2024

Think of a slogan as a brand’s calling card – a chance to showcase its unique voice, impress customers, and establish a connection that’ll last long after the first impression fades. This focus can lead to increased customer satisfaction and loyalty over time.

Customer Service 52

Customer Service Social Media Culture Innovation 52

Beyond Philosophy

OCTOBER 3, 2014

From a sporting context, an organization can decide they are going to take part or try to win. To read more from Colin on LinkedIn, connect with him by clicking here. Blogs Customer Experience Thought Leadership CEO Customer experience Customer Experience Program Customer Loyalty experts insights Royal Yacht Brittania TripAdvisor'

Leadership 154

Leadership CEM 2014 Sports 154

ShepHyken

AUGUST 15, 2017

Even the best sports teams don’t win championships every year, but they are still considered to be elite. Shep and Jason discuss that by creating trust with your customers, you create loyalty And, you do that by delivering a personalized experience that is consistently above average. How do you build customer loyalty?

Telecommunications 81

Telecommunications Sports Loyalty Customer Experience 81