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Is Your Online Experience Your Customer’s Worst Nightmare?

Experience Investigators by 360Connext

Reviewing customers’ online experience is one of the most common ways we at 360Connext help our clients. It’s part of out trademarked process called Customer Experience Investigation, which covers everything. If the experience you provide is disconnected, confusing, painful… they know they are free to date others.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

You could keep redesigning your digital and mobile experiences without taking this type of outside-in approach, but we don’t recommend it. Customer-centric Culture & Communications. That’s a lot of misery and it certainly ripples out to the customer experience and the bottom line.

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Becoming Customer-Centric: 5 Ways to Walk the Talk

Experience Investigators by 360Connext

Invite your least tech-savvy customers to speak with your digital marketing department at the kick-off meeting for the online experience redesign. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty.

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How to Segment Your Customers to Grow Revenue

GetFeedback

Psychographic data: this criterion includes lifestyle, belief systems, personality traits, membership in cultural or social groups, and values. The way to do that is to create content, and provide users with online experiences that give them more “wow moments.” Why it’s so important to segment your customers.

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How customer feedback improves user experience and boosts customer satisfaction 

Happy or Not

Improved customer experience across all channels Gathering feedback across all aspects of the customer journey, from online experiences to direct interactions, enables a business to identify areas where the experience can be improved.

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How the Cincinnati Zoo and Botanical Garden Approaches the Visitor Experience

Customer Bliss

This conversation reminds me that we can’t forget about the importance of the customer experience when it comes to cultural institutions. STRATEGIZE THE VISITOR EXPERIENCE. Like with many other cultural centers or institutions, the visitor experience starts with the website.

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What Millennials Expect from Online Customer Service

Joe Rawlinson

Research from Accenture highlights that 68% of Millennials demand an integrated, seamless experience regardless of the channel. So perhaps this one area where retailers can improve – by creating an online experience that is closer to the in-store experience. Contact her at kathryn@customerserviceguru.co.uk