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Top 5 Customer Service & CX Articles for Week of February 10, 2025

ShepHyken

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. This article focuses on how the NFL (National Football League for those outside the US) continues to work on the customer/fan experience. So how do you keep things fresh and interesting?

2025 75
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8 Tips for Sportsbooks to Leverage Super Bowl Bettors

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. or preferred sports. Data shows that 81% of U.S.

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4 “Global Gurus” Share Their Advice for Customer Experience Leaders

Customer Bliss

Jay Baer explains why we must rethink how we treat customers based on loyalty. Jay Baer , the founder of Convince & Convert, a digital strategy consulting firm and author of Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth , joined me on my podcast to talk about his latest book.

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9 Keys to Success for LATAM iGaming Operators

Optimove

Key takeaways: Data-Driven Marketing Optimization: LATAM operators can learn from European operators’ mastery of using customer data to create hyper-targeted campaigns, improving engagement and ROI through segmentation, predictive analytics, and real-time personalization.

Sports 64
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260
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Customer Experience Management: Why It’s Key for Retention and Growth

InMoment XI

As a result, businesses gain valuable insight into customer expectations, which guides strategy on boosting retention and loyalty. Importance of Customer Experience Management Focusing on delivering a positive customer experience gives you a crucial edge over your competition. Personalize your customer interactions.

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5 Ways to Win Share of Wallet Beyond the Holidays

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Q4, or the fourth quarter of the financial year, is crunch time. For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition.

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