Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs Hotels 58

Optimove

JULY 24, 2024

This will be the foundation for continued rollout of these programs to drive lottery player response and increased revenue. About Scientific Games Scientific Games is a global leader in retail and digital products, technology, and services that drive profits for government-sponsored lottery and sports betting programs.

Innovation 52

Innovation 2029 Social Media Government 52

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Lumoa

JUNE 26, 2023

Consider a customer looking to buy sports shoes from a popular brand. However, in an omnichannel experience, the customer can browse the brand’s website for multiple options, try-on styles virtually, and place an in-store pickup to get a perfect size fit. This will help you generate a lot of more leads.

Omnichannel 78

Omnichannel Customer Experience Net Promoter Score Social Media 78

CSM Magazine

JANUARY 10, 2023

It doesn’t matter if you are offering the most attractive bonuses or new games—if customers don’t have a top-notch experience with your service, they won’t come back. From incorporating live chat and replies within 24 hours, to outstanding customer loyalty programs – these ten tips will help ensure excellent player satisfaction.

Omnichannel 52

Omnichannel Customer Service Representative Customer Satisfaction Customer Relationships 52

ClearAction

OCTOBER 1, 2018

. “Only 13% of marketers feel they are fully implementing customer revenue-producing strategies and engaging differently, including driving deeper relationships, collaborating across stakeholders and leveraging data to uncover new opportunities and options for engagement.” customers, channel partners, alliances).

Customer Experience 63

Customer Experience 2017 ROI 2018 63

BirdEye

DECEMBER 8, 2022

Sporting events, virtual tours, and podcasts are ideal for streaming live, but the sky’s the limit. These networks are great for customer engagement as they give businesses the chance to have an ongoing dialogue with their customers, providing them with quality content and helping them build relationships.

Social Media 98

Social Media Brands Entertainment Connections 98

Storyminers

AUGUST 21, 2018

Note how topics include sports highlights, how to dress for rainy days, features of a variety of music festivals and bands, and even ideas for Father’s Day gifts. People of all ages enjoy downloading an app that provides a loyalty program, offers discounts or gives other perks to users. Create an in-Store App.

Customer Experience 49

Customer Experience Social Media Advertising Customers 49

BirdEye

NOVEMBER 10, 2023

Roofing companies must market their business using email marketing by sharing: Period roofing maintenance tips Reminders on roof upgrade seasons Discount campaigns Referral programs Customer engagement campaigns to re-engage old customers 10. This can be done via a referral code or other loyalty programs.

Marketing 59

Marketing Social Media Advertising Books 59

Storyminers

AUGUST 21, 2018

Note how topics include sports highlights, how to dress for rainy days, features of a variety of music festivals and bands, and even ideas for Father’s Day gifts. People of all ages enjoy downloading an app that provides a loyalty program, offers discounts or gives other perks to users. Create an in-Store App.

Social Media 40

Social Media Customer Experience Advertising Magazine 40