How to Turn Reactive Customer Experience into Proactive CX
Experience Investigators by 360Connext
OCTOBER 13, 2020
Listen to this article. Is Your Organization’s Customer Experience Proactive, or Reactive? Customer Experience is about designing the right experience, actively working to understand customer needs before they tell you, and supporting the backend processes and employees who deliver those experiences. That is oversimplifying customer experience, but for the sake of a definition, it works.
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