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What happens when you bring together experience leaders from healthcare and elite sports education? You discover powerful insights that transcend industries and reveal universal truths about creating exceptional experiences. As Heather explains, “What does an employee remember? Probably what happened in the last 30 days.”
Key takeaways: Optimove Insights’ latest iGaming Pulse analysis reveals a significant and sustained increase in the number of daily sports bettors in the US over the past three NFL seasons. Super Bowl: +105% in 2023-2024 compared to the baseline, climbing to 242% in 2024-2025.
For sports betting sites, the NFL game provides a high-stakes platform to engage bettors with personalized, real-time offers that drive bets and enhance the fan experience. On November 29, the Las Vegas Raiders will face off against the Kansas City Chiefs, setting the stage for an unprecedented combination of shopping frenzy and sports mania.
Well, there may be an “I” in “customer experience,” but there’s no arguing that customer experience is definitely a team sport. That’s why we’re so happy to celebrate this year’s CX Day theme, “CX is a team sport.” You know that old saying, “There’s no ‘I’ in ‘team’?” We hope you enjoy them! Story #1: Harvard Pilgrim Health Care.
Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster. Product managers and community managers share a common goal: to deliver value to their users. How can they work together to do that?
See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting. For Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more U.S
I could start this article with a history of how technology has impacted sports betting. Its weaving itself into industries like sports betting and customer service rapidly, changing them as we know it. It offers a good example of how the sports betting landscape has changed with AI. All useful, sure.
Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale. Elevate Web Marketing with Real-time Web Push Download Now >> How OptiLive Works OptiLive automates real-time messaging based on live sporting events and player interests.
This helps provide insights about market trends, competitor activities, and possible business opportunities. From automating customer support to extracting insights from large datasets, NLP applications help streamline operations and enhance decision-making. This makes managing emails easier.
Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. With the award-winning InMoment AI, you can then capture analytical insights from the feedback.
See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights iGaming Pulse highlights the importance of player retention for sports betting operators, with data from the 2023-2024 NFL season showing significant dips in player activity during key moments like playoffs and championships.
Some brands, for instance, use insight communities to offer research services and data to clients and partners. For instance, NewsCorp Australia, a 2016 Visionary Award Finalist for Asia Pacific , runs many studies within its insight community, engaging over 5,000 media consumers regularly. Increasing revenue with NewsCorp Australia.
AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. According to Schohl, food and beverage tend to have the worst ratings among in-stadium satisfaction factors in many sports teams.
See the difference control groups make in this guide Download Now Optimove Insights’ analysis of over 1.28 Where bettors migrate to after the NFL season : 48% move to another sport. If a player engages in both sports betting and casino, theyre less likely to churn. Know your audience. So, whats the game plan?
It combines customer relationship management (CRM) data with live sports feed data to deliver real-time, personalized messages at the most crucial moments. Players want excitement, urgency, and insights that give them an edge. These insights help players make smarter decisions and stay engaged even when the action slows down.
Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Big Picture: Optimove Insights, the analytical and research arm of Optimove, released its comprehensive report, “Optimove Insights: Report on Wagering Intentions for Euro 2024.”
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. Data shows that 81% of U.S.
My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. My Comment: We wrap up this week’s roundup with insights from Starbucks.
Achieving this level of excellence requires deep, real-time insights into customer sentiment across all locations and an understanding of how they compare to industry standards and competitors. That’s where Birdeye’s Insights AI and Competitors AI products come in. But there’s a solution.
Re-engage your churned customers with this guide Download Now Why it Matters: Keeping sports bettors engaged after their favorite team is eliminated helps maintain player loyalty and drive continuous interaction. Promote fantasy leagues and daily fantasy sports to provide year-round engagement opportunities.
How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. For more insights on Optimove’s A)-Orchestrated Gamification Request a Demo.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Guide to Advanced Customer Segmentation Download Now >> 1.
I first wanted to understand a bit about the educational background of CX professionals and gain insight into their individual journeys to careers in CX. It’s with that in mind that I surveyed the CX Accelerator community to gather input on the topic. I then asked them to recommend a college major or field of study.
But customer experience is a team sport, so great cross-functional teams also understand how important it is to communicate ongoing success and support the processes and systems required to deliver to the customer throughout their journey. Ideally, the CX Team will review critical CX measurements and insights on a regular basis.
sports betting market is booming, with millions of new players joining the action each year. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Key Takeaway: Only 2% of U.S. Despite the rapid expansion of sports betting in the U.S., In the U.S.,
In our customer-led world, the various types of online communities have become an indispensable tool to harness customer feedback and insight. DEWALT, the leader in the professional power tool market, recently revealed that it has saved close to $6 million in research costs alone since launching its insight community.
The post Expansion is a Team Sport: Strategies for Aligning CS and Sales in 2024 appeared first on Best Customer Success Blog: Articles for Enterprise Growth. If you’re ready to drive measurable growth from your customer base, we’d love to talk to you.
Justin Stafford ( justin@customersmarts.co ), founder of a Customer Smarts shared how sports can teach us how to improve your Customer Experience. In sports, not every player on the field has an equal chance of scoring, but for the team to succeed, they must collaborate seamlessly. Justin’s sports analogy remains relevant here.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. For more insights on how to get started with AI-orchestrated gamification, contact us to request a demo.
When we were speaking on change and its challenges, Joseph shared some insights from his conversations with leaders in a variety of industries during the pandemic: Change is gonna happen whether you’re going to be in charge of it or you’re going to be waiting for it or you’re going to be resisting it.
Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. With SurveySensum, you can capture feedback across every channel, centralize and analyze insights, and act in real-time! “Just Do It” – now that’s a recognizable slogan!
Here are insights from Brian on what he calls, “ the novel economy: ” “The novel economy is something that was born at Salesforce. Brian and I had a great chat about the convergence of the digital world and humanity. Patti Phillips, CEO.
However, extracting meaningful insights from this unstructured data can be challenging. Text mining, also known as text data mining, is the process of analyzing unstructured text data to extract meaningful patterns and insights. This is where text mining comes into play. What is Text Mining? Get the Report Why is Text Mining Important?
Speaking of data…any type of business strategy requires incorporating key data and analysis to get to the insights, improvements, and priorities in a plan. Insights from operational data, like conversion rates, as well as feedback from customers, can help prioritize what efforts should come first.
Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. Ironically, this simple truth is not top of mind for most leaders in business.
In today’s hyper-competitive and ever-evolving online sports betting industry, it has never been more important for platforms to provide the best customer support services possible. It’s no secret that the overall satisfaction of bettors engaging with a platform is a key component for the ongoing success of sport betting services.
While analyzing this data can be challenging , the insights gained are invaluable. Here is how they presented online shops in their search a while back: Both the shop itself, Dick’s Sporting Goods, and their potential customers can see an overview of what’s good, what’s lacking. What is customer sentiment analysis?
This year awards were not given for the Premium Sports Car and Premium Large Car segments because too few models reached the minimum number of ratings to be included. Clair , our syndicated research lead. The Inoment New Vehicle Customer Study is one of the most used new vehicle buyer behavior studies in the market.
In the world of sports betting, the importance of high-quality customer service can’t be overstated. Recent insights from Allagent reports suggest that bettors are increasingly valuing quick, efficient and personalized customer interactions.
You can collect that insight, cross-check it with the existing research, and use the results to improve your brand and make it more appealing to your audience. The vehicle was quite different from the existing high-performance sports cars the brand was known for. Why Understanding the Voice of the Customer Is Important.
The analysis is from Optimove Insights, the research arm of Optimove the #1 CRM Marketing Solution for iGaming and sports betting operators. This expansion presents significant opportunities for sports betting operators to capitalize on an increasingly active and engaged NFL betting audience.
As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. We’ll explore how this looks for each sport, including: Online viewership stats for each league.
Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In this post, sportsbooks get insights on how to capitalize on live betting in real-time. Optimove Insights analyzed data from over 4.1 Engage Players in Real-Time Live sports create moments of high emotion, and operators should capitalize on them.
Determining these themes is the holy grail of actionable insight. If Dick’s Sporting Goods can identify those with real problems in the returns process, they can make sure customer service prioritizes them. It will improve customer service effectively in a targeted manner.
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