Qualtrics

JUNE 26, 2020

With the outbreak of COVID-19 in China early in 2020, Koç Holding started to implement extensive protective measures to prevent any contamination among employees. The findings were so helpful that the company ran two more Koç Pulses over the coming weeks to measure trends and take further actions. What they found.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

Totango

AUGUST 11, 2022

This is particularly true for B2B clients, who typically measure the results of using your product in terms of key performance indicators (KPIs) that quantify their goals. One way to ensure that you’re overdelivering value is to measure value with quantifiable KPIs. Implement Loyalty and Referral Programs.

Net Promoter Score 113

Net Promoter Score Social Media Customer Journey Mapping Multi-Channel 113

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs Hotels 58

Lumoa

JUNE 26, 2023

Consider a customer looking to buy sports shoes from a popular brand. You can also send SMS surveys to post transactions or during purchases to measure customer satisfaction. But some purchase processes are complicated, decreasing customer satisfaction and loyalty. Want to avoid these mistakes?

Omnichannel 78

Omnichannel Customer Experience Net Promoter Score Social Media 78

Optimove

JULY 7, 2022

In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. Look at logins and email openings to measure how engaged those players are. Historically, new players acquired during sporting events have a 25% lower retention rate.

Marketing 52

Marketing Sports Events Multi-Channel 52

Optimove

JULY 7, 2022

In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. Look at logins and email openings to measure how engaged those players are. Historically, new players acquired during sporting events have a 25% lower retention rate.

Marketing 10

Marketing Sports Events Multi-Channel 10

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

ProProfs Chat

DECEMBER 30, 2021

It includes tracking, reviewing, and reporting data that measure web activity, such as interactions with web pages, images, and videos. Businesses usually conduct surveys, and make use of previous sales information or data from their loyalty program to identify: How do their customers spend their time? Favorite sports team.

Social Media 52

Social Media Sports Brands Advertising 52

CSM Magazine

JANUARY 10, 2023

From incorporating live chat and replies within 24 hours, to outstanding customer loyalty programs – these ten tips will help ensure excellent player satisfaction. Collecting feedback customers can be a great way to staple customer loyalty and strengthen customer support. Understand your customer journey.

Omnichannel 52

Omnichannel Customer Service Representative Customer Satisfaction Customer Relationships 52

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Reebok, a sports brand, now offers ‘all-access passes to concerts and events’[vi].

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Customer Experience Sports Customers 52

BirdEye

NOVEMBER 10, 2023

Birdeye has given us another way to measure our onsite project managers, get customer results, dramatically increase the number of reviews, and significantly cut down the labor hours required to obtain these reviews. You must incentivize and run carefully crafted referral and loyalty programs.

Marketing 59

Marketing Social Media Advertising Books 59

ClearAction

OCTOBER 1, 2018

Leaders take a more long-term approach to measuring the business value of customer engagement, focusing more on overall retention or churn versus a one-time purchase.” Deploying the whole CXM system at a basic level within a year is similar to what you’d do in establishing a new sports team. Faulty CXM Trajectory.

Customer Experience 63

Customer Experience 2017 ROI 2018 63

Qualtrics

APRIL 30, 2019

To use a sporting analogy, we’re like the San Antonio Spurs or the Oakland A’s in this case. On Frequent Flyer programs incentivizing loyalty: How you define loyalty affects everything from the way you design your loyalty program to the way you measure and track its effectiveness.

Feedback 42

Feedback Airlines Loyalty Programs Loyalty 42

BirdEye

DECEMBER 8, 2022

Sporting events, virtual tours, and podcasts are ideal for streaming live, but the sky’s the limit. Social media shopping apps make it easy to measure and evaluate business insights. Many users love live streaming apps because they’re full of raw, unedited content.

Social Media 98

Social Media Brands Entertainment Connections 98