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5 Top Customer Service Articles of the Week 9-6-2021

ShepHyken

Magazine) Delight is maybe the most powerful thing you can do to generate loyalty among your customers. State of the In-Store Experience [2021] by Bobby Marhamat. Raydiant) As consumers have grown accustomed to online experiences, they’ve come to expect a similarly digital in-store experience.

2021 27
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How Black Friday Success Hinges on Memorable Online Experiences

CSM Magazine

In the swirling storm that is modern retail, with the high street being buffeted by economic, technological, and social changes, there emerges a beacon of opportunity for retailers: curating brilliant and memorable digital customer experiences.

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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby). Audiences aren’t trained to think of their online experiences with a brand separately from their offline experiences.

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How are retailers working to improve customer experience?

Eptica

With so much spend now gravitating online, it’s particularly important for bricks and mortar retailers to match or even exceed online customer experience if they want to thrive. How can the physical store environment distinguish itself from an online experience?

Retail 50
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What Is Data, Anyway? 4 Types of Crucial Customer Information Your Company May Be Ignoring

Oracle

“The key to driving higher sales is to understand your buyers’ purchasing behavior,” Obinna Ekezie of travel site Wakanow.com told Inc Magazine. There’s another layer of analysis that’s possible here, however, and one that could further direct how your sales team interacts with past customers.

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How Outdoor Equipment Stores Can Give Great Customer Service

CSM Magazine

To keep your online business thriving, be sure to monitor social media analytics and adjust your strategy based on the data. Creating Memorable In-Store and Online Experiences Personalized Customer Interaction Take the time to understand customers needs and preferences.

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Customize Your Customer Experience For Each Generation

Storyminers

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. In-Store and Online Experience.