eglobalis
NOVEMBER 3, 2024
By fostering a culture that encourages tailored solutions for its diverse markets, Samsung aligns its CX initiatives closely with its brand’s global, cutting-edge image while allowing for localization. This focus on flexibility has helped Nokia stay relevant in an increasingly complex and competitive market.
Experience Investigators by 360Connext
FEBRUARY 16, 2015
Many of the trends emerging, though not terribly surprising, call for a unique kind of marketing strategy. Marketers need to position products and the behavior around them for consumers who don’t necessarily know they are ready for the next innovation. Here are a few ideas. Tell consumers what THEY can do, not what IT can do.
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eglobalis
SEPTEMBER 28, 2024
In markets such as the United States, Japan, and various parts of Asia, Toyota consistently demonstrates responsibility by addressing customer issues promptly and without unnecessary obstacles. Unfortunately, this positive reputation does not always extend uniformly across all markets.
Customer Bliss
AUGUST 23, 2018
At a time when more and more people are taking public transportation, customer experience for commuters has a big impact on their daily lives. I thought this was a great way to tackle CX for a complex system like public transportation. How do you create great service for such a complex system?
InMoment XI
OCTOBER 18, 2022
Brands have had to pay more to produce, transport, and store their wares, which means passing that cost burden onto their customers. A plethora of international events, crises, and phenomena has produced steep inflation throughout much of the world, and no part of the supply chain has been spared these upticking costs.
InMoment XI
JANUARY 9, 2024
In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. Loyal customers are also more likely to recommend the business to others.
InMoment XI
AUGUST 2, 2022
Even within a single family, there are different types of people with different values, concerns, and priorities—now consider how much variance there is in a national or global market campaign. Demographic segmentation is just one part of the puzzle, but an essential tool for competitive marketing, especially in the digital space.
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